Specialty Elements LLC
"Helping Specialty Chemical Manufacturers find special customers"

Business Development Specialists

We handle your unique sales and marketing needs
Target Market Assessment
Approach Plan for Special Customers
Sales Coaching/Training
New Product Introduction Strategy for current markets
New Product Strategy for new markets
Sales Channel Assessment : Direct/Distributor/InsideSales/ e-commerce
Key Customer Presentations -C Suite speak


  1. New Product introduction Strategy
    We have extensive experience in introducing new products or even new companies to the chemical industry. There is no shotgun approach to new product introduction, it is a calculated approach involving collaboration of your sales and marketing assets.
  2. Optimization of sales process
    Not everyone needs a direct selling channel. The customer is interacting differently with your organization. Often today your most effective sales channel will be a combination of appropriate sales channels.
  3. Start up Advice
    If you are new to the specialty chemical arena, or you are a capital investor looking another set of eyes or opinions, we'll assist to quickly determine next steps. Perhaps you're an over seas manufacturer interested in the Canadian or US landscape
  4. Sales Channels
    The truth is few business need a door to door sales team. When the sales team was the only conduit for technical information and your sellers held the road map to customer engagement, your sales strategy was the one they choose to implement. Let's talk further on this....
  5. Market Studies
    You need help locating materials or locating customers for already invented technology. Is there a market or need for a new product? What does the competitor profile look like?
  6. Funding your Exit Strategy
    You can't ignore industry consolidation. Many of us through our company or individually will be in for a career change associated with the of the M&A frenzy. We can assist in marketing your company, We are working with interested investors.
What We Do
Specialty Elements is in the talent recycling business
The specialty chemical business is rapidly changing.  Industry consolidation coupled with lack of succession planning has caused a knowledge gap. Older exerienced executives have left the building, unfortunately all for the benefit of the bottom line at a time when our indusrty was not growing. These positions were either not refilled or perhaps refilled with less experienced new employees who were forced to learn it on the fly. Todays communication tools do not require us to go to an office or even get in our car to visit a client. There are experienced chemical researchers, chemists, executives all with proven backgrounds available and waiting to reengage. We seek out consulting opportunities, where we can re-employe experienced individuals who find themselves out of the marketplace. You'll get industry years of knowledge and experience at a fraction of the cost of one of the bigger consultancy firms and you are recycling talent. It's good for the enivorment.
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